Our approach

Years of experience have led us to adopt a particular approach to projects which we find flexible and effective. We focus on maximising the ambition for your project and the engagement of your audience. We do this by concentrating on matching your requirements to your users' expectations using as much insight as possible.

People first

We understand that a user is more than a story or a scenario, or even a narrative. The traditional approaches of software development get us some of the way there, but not all the way. That's why we put people at the heart of our process.

The pleasurable web

At Fathom Web we build websites with people in mind. We work out what your users want to do and help them to achieve it. We pay attention to what makes a enjoyable web experience and apply it to every aspect of our work. We want your audience to be enthused about your messages and get pleasure from engaging with you.

Intelligence-led design

We bring a research-focussed method to understanding your requirements and working out how to map them to your audience. We adopt an iterative approach to our development, ensuring projects are meeting and exceeding expectations. We test ideas and base further progress on our findings, and ensure you have control over the direction taken.

Practical development

We bring the same research-and-test approach to development and production. We quickly turn concepts into real objects, prototyping and assessing their effectiveness at an early stage. This allows us to set high thresholds for acceptance, audience satisfaction, usability and effectiveness.

Let your imagination loose

By bringing an evidence-based approach together with our knowledge and experience, we are able to encourage your creative thinking and explore where it can go. Why would you settle for less?

Find out more

Contact us to begin a conversation.

Contact Fathom Web